Wayfinding, Signage &
Environmental Graphics
“Wayfinding, signage & environmental graphics are all elements that create additional layers to the design of our projects. Together they enhance the experiences that connect people to place, evoking emotional responses, create teachable moments, instil a sense of calm, authority or amplify company culture and values.”
— OUT-2 Design
OUT-2 Design creates solutions for Wayfinding, Signage and Environmental Graphics that help connect people with the built environment by activating spaces, navigating visitors, and adding another layer of meaning to projects.
Wayfinding
Wayfinding refers to visual the information systems that guide people through a physical environment and enhance their understanding and experience of the space. It must provide them with the information they need to cognitively map the environment and allow them to comfortably make directional decisions along their journey
Signage
Signage is a critical component of all wayfinding strategies, that communicates information clearly and concisely to help the user efficiently and effectively navigate the space. Signs must be immediately comprehendible, legible at a distance and strategically positioned to guide users without overwhelming them with information.
Environmental Graphics
Environmental Graphics further enhance the user’s connection to their surroundings by translating corporate values and branding into visual storylines, using colours, imagery, messaging, materials and even digital interaction.